There are a variety of pleasant things you can say…
“He is a real decent guy”
“She’s really friendly”
“He is very funny”
The list goes on and on.
But if you talk about those who are dearest to you, maybe your closest friend you’ve known for two decades, a vey important one is:
“I trust him / her”
Let’s say your entire company’s salespeople were asked the exact same question regarding their sales managers…and then these people have responded the same way?
Just how powerful you think which would that be?
Just how much more effective leaders as well as motivators would your sales managers be?
Because as soon as a sales manager establishes or re-establishes trust with their salespeople, then and only then can they begin to optimally lead and motivate them…but not one second earlier.
With out that basic foundation of trust,the task of “sales leader” is 20 times more difficult.
At each and every turn, every single possible moment, a sales manager needs to search for different ways to strengthen their sales reps trust in them.
Many average sales managers try to lead initially, but never make an effort to establish trust along with their sales reps at any degree.
Though unfortunate for their sales reps, this is very effective for you and also your company. Because if ALL sales managers led their own troops this way, it will be much more troublesome for your teams in order to get past them.
To optimally lead sales reps as well as unleash explosive sales results, your sales managers need to be on the same page as the sales reps. They should speak their language, and the only way they are going to listen is when they unconditionally trust what they’ve got to say.
What they have to do is make regular deposits in “The Trust Account”. This is our fundamental principle for sales managers.